Virtual reality

News Nestlé Purina Petcare Brings Category Management Strategies to the Metaverse with Blue Yonder and 3DVR Solutions

British stone. Lewis and Scottsdale, Arizona and Brisbane, Australia –(Business Wire)–To improve customer experience and satisfaction, retailers want to offer personalized assortments and easy-to-navigate product displays in their stores. That’s why Nestlé Purina Petcare, a leading manufacturer of pet care products, successfully implemented Blue Yonder’s category management solution combined with 3DVR Solutions (3DVRS) 3D virtual reality technology to help its retail partners better market their store shelves.

Purina is America’s #1 pet care company, offering more than 20 brands in the United States and feeding 65 million dogs and 51 million cats annually. Purina provides its retail partners with planograms for designed shelves designed to market products to meet customer needs. However, with travel restricted during the COVID-19 lockdown, it needed an alternative way for its employees to work remotely with its retail partners to replicate critical tasks that would otherwise be performed in front of a brick-and-mortar planogram or in-store.

Enter 3DVRS’ innovative Retail Visualization Suite (RVS) virtual reality (VR) headset solution, which combines planogram data from Blue Yonder with a cutting-edge VR headset provider to deliver fully interactive, web avatar-based marketing solution. This integrated solution brings people around the globe into a common unique headset experience in the Metaverse where they can plan, present and interact. The integrated solution is now also available to other companies seeking to solve similar challenges.

Thanks to this integrated solution, Purina gained some key advantages:

  • By bringing people together in the metaverse, the need to make listing decisions in brick-and-mortar stores is eliminated, which in turn reduces the environmental impact of travel and lowers training costs.

  • Shorten shelf life with interactive planograms before actual product is moved.

  • Incorporate realism into shelf planning.

  • Partner with retailers to improve the customer journey in-store and share global best practices.

“The integration of 3DVRS with Blue Yonder has provided the flexibility, speed and scale to enable us to effectively deploy across the enterprise. The evolution from desktop virtual reality to networked avatars in the RVS VR headset solution has been seamless. We can now Having virtual meetings in a virtual world and interacting with layout, product and store innovations keeps us on the cutting edge,” said Gene Feldman, Purina Training Manager.

Together, Blue Yonder’s category management and 3DVRS’ RVS VR headset solutions enable Purina’s retail partners to make faster, more accurate and localized space allocation decisions to help their customers more easily find the products they need, While ensuring a better shopping and service experience.

“Purina is a great innovation partner because they are always looking for the latest technology to give their business an edge. The challenges they present push the boundaries of technology. Our integration with Blue Yonder gives us the ability to support large enterprises like Purina. platform. It’s fantastic to bring new technology to market and make a real difference. What we’ve achieved together is amazing, but I feel like there’s more to come,” CEO and Founder, 3DVR Solutions Nigel Hemer said.

“Partnering with 3DVRS has allowed us to bring Blue Yonder’s planograms into a virtual world where users can merch, analyze, interact and meet to design shelves that meet our customers’ needs. This is state-of-the-art technology, Purina was one of the first to reap the benefits. By fostering a culture of innovation and thought leadership across the organization, Purina is creating a great place to work for their employees and retail partners,” said Blue Yonder EMEA Manufacturing Vice President President Phillip Teschemacher said.

Additional resources:

About Nestlé Purina Petcare

Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina helps dogs and cats live longer, healthier lives by providing science-based nutritional innovations.

Purina makes some of the world’s most trusted and popular pet care products, including Purina Cat Chow, Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 U.S. employees are proud of our trusted brands of pet food, treats and litter that feed 51 million dogs and 65 million cats each year. Over 500 Purina scientists, veterinarians and pet care specialists ensure our commitment to unrivaled quality and nutrition. Purina promotes responsible pet care through our scientific research, our products and our support of pet-related organizations.

Over the past five years, Purina has donated more than $150 million to organizations that bring people and pets together and keep them together, and organizations that help our communities and the environment thrive. Purina is part of Nestlé, a global leader in nutrition, health and wellness. For more information, visit or subscribe here for the latest Purina news.

About 3DVR Solutions

A global technology partner of Blue Yonder for 10 years, 3DVRS utilizes Blue Yonder planograms and stored CAD data to create highly visual 3D environments that enable retailers and suppliers to plan, design and respond to rapidly changing market conditions. The unique design of the 3DVR virtual reality solution provides automation, speed and scale without the inherent dependencies and costs. 3DVR supports Blue Yonder customers worldwide, including those on Microsoft Azure.

About Blue Yonder

Blue Yonder is a global leader in digital supply chain transformation and omnichannel commerce fulfillment. Our end-to-end cognitive business platform enables retailers, manufacturers and logistics providers to best meet customer needs from planning to delivery. With Blue Yonder, you’ll unify your data, supply chain, and retail commerce operations to unlock new business opportunities and drive automation, control, and orchestration for more profitable, sustainable business decisions. blue over there – realize your potential website

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any names of goods, products or services referenced in this document using the designation “Blue Yonder” are trademarks and/or the property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.

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