Virtual reality

News Metaverse Experiences Influencing Real-World Travel Choices in 2023: A Survey

Metaverse is one of the latest sub-crypto ecosystems to help travelers decide which destinations they want to experience in person, according to a new survey conducted by Booking.com itself, as borders open amid prolonged COVID-induced travel restrictions.

Popular online travel agency Booking.com surveyed 24,179 respondents across 32 countries and found that travelers have a strong interest in exploring destinations virtually when deciding on an itinerary. Among those most likely to try a travel experience in the Metaverse are Gen Z (45%) and Millennials (43%).

Nearly half (43%) of respondents confirmed that they would be willing to use virtual reality to motivate their choices. Of this group, approximately 4574 participants believed to travel to new places only after a virtual experience.

Additionally, more than 35% of respondents are willing to spend multiple days in the Metaverse to get a feel for the surroundings that popular destinations have to offer. According to Booking.com, enabling technologies such as haptic feedback will help improve this experience, allowing users to experience the sand and tropical sun without leaving their homes.

The most popular type of vacation. Source: Booking.com

However, 60% of respondents felt that the metaverse and virtual technologies did not provide an experience close to in-person experience. Some of the most popular destinations for 2023 include Sao Paulo (Brazil), Pondicherry (India), Hobart (Australia) and Bolzano (Italy).

related: Metaverse ‘explosive growth’ will be driven by B2B, not retail consumers: KPMG partner

Tech giant Microsoft’s plans to enter the Metaverse business have hit a formidable snag after the US Federal Trade Commission (FTC) tried to block its takeover of Activision Blizzard.

Microsoft CEO and chairman Satya Nadella said the $69 billion acquisition of Activision Blizzard will “play a key role in the development of the Metaverse platform.” However, the FTC has pointed to Microsoft’s anticompetitive practices in restricting the distribution of console games after the company acquired rival gaming companies.