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News Jony Ive’s latest design masterpiece? Comedy nose!

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Jony Ive, designer of iconic Apple products like the iPod music player, Mac, Apple Watch and, of course, the iPhone, presents his latest creation: a paper red nose.

But, it has to be said, this is no ordinary red nose. It’s “the most perfect nose ever” and “fits your nose perfectly”.

It is also the most recognizable symbol of the British charity Comics Relief, which holds a massive Red Nose Day fundraiser every March and has been broadcast by the BBC since 1988. Profits from the sale of the nose, as well as other donations, go to various causes.

Comic Relief’s red nose used to be made of plastic, and then in 2020 it produced its first plastic-free red nose. Ive’s nose is arguably made of 95% plant material.

As the video below shows, the newly designed red schnoz starts out as a tiny flat crescent before popping into a honeycomb paper sphere. It also comes with its own very small carrying case.

Red Nose Day 2023 | Comic Relief

“We’ve grown with Comic Relief and are proud to support their fantastic work,” says Jony Ive on Comic Relief’s website. “This new deceptively simple red nose was a very complex little piece that required design and production and involved our entire team. We hope it brings a little joy to everyone who wears it.”

Since Red Nose Day was launched 35 years ago, Comic Relief has raised more than £1 billion ($1.2 billion) for charity, with tens of millions of pounds coming from sales of red noses. Speaking of which, you can buy red noses by Jony Ive here.

After 27 years of great success at the company, I am leaving Apple. Shortly after leaving, he formed a design firm called LoveFrom with friend and longtime collaborator Marc Newson. LoveFrom is working with Apple on several projects until July 2022. In recent years, the British designer has collaborated with Ferrari, Airbnb and environmental advocacy group Terra Carta. I also served as Headmaster of the Royal College of Art (RCA) in London for many years.

After his red-nosed triumph, the ace designer is sure to sniff out his next big project.

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