Clear Channel Singapore presents the Decentraland Metaverse.
Rajiv Raghunath – January 16, 2023
With the rise of immersive technologies like VR/AR, the Metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead.
Clear Channel Singapore has announced a partnership with LandVault to bring its services to the virtual realm Decentraland. Clear Channel Singapore is the first exclusive partner in the region to launch an OOH package that will enable businesses to reach consumers in potentially new and untapped markets.
With the rise of immersive technologies like virtual and augmented reality, the metaverse is emerging as one of the most exciting frontiers for brands to plan to stay ahead. Clear Channel will make the format available in Decentraland’s virtual public space, where they can create immersive experiences.
Regions within Decentraland Games include games such as ICE Poker and Diamond Hands City, with the busiest regions accounting for more than 60% of all traffic. Individuals who visit these areas play two to three hours a day, and more than 60 percent of them are repeat customers. Ad placements are all natively integrated with venues.even if
Brand placements and visitors are routed to the advertiser’s URL or through an e-commerce store to drive engagement or transactions. Available software packages will enable brands to connect virtual experiences to the real world, as well as real-life assets.
LandVault is the largest builder in the Metaverse; with over 120 full-time builders, and has completed over 200 builds for some of the largest brands in the world, including Mastercard, Standard Chartered and Heineken.
They are now integrated with top metaverse platforms like DecentraLand and Somnium Space, and inventory can reach over 75% of audiences across multiple metaverse venues.
“The partnership with LandVault allows us to combine the virtual world with the physical world and enable interoperability between them. Just as how consumers conduct credit card transactions in brick-and-mortar stores, they can use virtual wallets to do the same.” operations to pay for experiences or buy wearables in Decentraland,” said Kelly Khoo, CEO of Clear Channel Singapore.
“We provide first mover advantage to brands who want to embark on the meta journey and gain early adopters’ she added.
“We have always intended to bring brand experiences into the metaverse through our In-Play technology, and by partnering with Clear Channel Singapore, we are able to achieve this. Another step forward for audiences, and because it’s driving advertising possibilities,” said LandVault Founder and CEO Samuel Huber.
